Celebration of Heritage: Linkages Between Historical Re-enactment Festival Attributes and Attendees' Value Perception
Re-enactment festival, community heritage, event attributes, perceived value, means–end theory
Community-based festivals celebrate a sense of community and place. Communities across the United States (US) and elsewhere have turned to various community-based events to celebrate local heritage and culture. This study investigates the relationship between the attributes of a historical re-enactment festival and participants' perceived value. Drawing on means–end theory and event experience literature, we examined event attributes, perceived benefits, and attendees' perceived value in the context of a historical re-enactment festival in the Midwestern US. The results highlighted the importance of four attributes of historical re-enactment festivals, namely historical re-enactment, social interactions, event design, and physical facets. Each factor contributed differently to attendees' perceived value of such a festival experience. In addition, perceived benefits of attending such an event mediated the relationships between event attributes and perceived value. Theoretical and managerial implications of these findings are discussed.
Journal of Travel and Tourism Marketing
Rosen College of Hospitality Management
Fu, Xiaoxiao; Zhang, Wenqian; Lehto, Xinran Y.; and Miao, Li, "Celebration of Heritage: Linkages Between Historical Re-enactment Festival Attributes and Attendees' Value Perception" (2018). Faculty Scholarship and Creative Works. 682.