Sense of Belonging to a Lesbian, Gay, Bisexual, and Transgender Event: The Examination of Affective Bond and Collective Self-esteem
Sexual minority, LGBT event, sense of belonging, affective bond, collective self-esteem, behavioral intentions
This study examined behavioral intentions of sexual minority attendees at an event from a sense-of-belonging perspective. Based on social identity theory, attendees' social representations are examined via affective bond at the event level and collective self-esteem at the community level. A survey was conducted with 261 respondents from the sexual minority community at a large, annual lesbian, gay, bisexual, and transgender (LGBT) event. Findings revealed that affective bond positively impacts satisfaction and behavioral intentions. In addition, collective self-esteem also had a positive influence on behavioral intentions. Theoretical and managerial implications for event managers and destination managers are provided.
Number of Pages
Journal of Travel and Tourism Marketing
Rosen College of Hospitality Management
Hahm, Jeeyeon (Jeannie); Ro, Heejung; and Olson, Eric D., "Sense of Belonging to a Lesbian, Gay, Bisexual, and Transgender Event: The Examination of Affective Bond and Collective Self-esteem" (2018). Faculty Scholarship and Creative Works. 687.