Sense of Belonging to a Lesbian, Gay, Bisexual, and Transgender Event: The Examination of Affective Bond and Collective Self-esteem
Keywords
Sexual minority, LGBT event, sense of belonging, affective bond, collective self-esteem, behavioral intentions
Abstract
This study examined behavioral intentions of sexual minority attendees at an event from a sense-of-belonging perspective. Based on social identity theory, attendees' social representations are examined via affective bond at the event level and collective self-esteem at the community level. A survey was conducted with 261 respondents from the sexual minority community at a large, annual lesbian, gay, bisexual, and transgender (LGBT) event. Findings revealed that affective bond positively impacts satisfaction and behavioral intentions. In addition, collective self-esteem also had a positive influence on behavioral intentions. Theoretical and managerial implications for event managers and destination managers are provided.
Publication Date
1-1-2018
Number of Pages
244-256
Document Type
Article
Language
English
Source Title
Journal of Travel and Tourism Marketing
Volume
35
Issue
2
Copyright Status
Unknown
College
Rosen College of Hospitality Management
STARS Citation
Hahm, Jeeyeon (Jeannie); Ro, Heejung; and Olson, Eric D., "Sense of Belonging to a Lesbian, Gay, Bisexual, and Transgender Event: The Examination of Affective Bond and Collective Self-esteem" (2018). Faculty Scholarship and Creative Works. 687.
https://stars.library.ucf.edu/ucfscholar/687