When Do They Become Satiated? An Examination of the Relationships Among Winery Tourists' Satisfaction, Repeat Visits and Revisit Intentions

Keywords

Winery tourism, Revisit intentions, Repeat visits, Satisfaction, Socio-demographic characteristics, Hedonic adaptation

Abstract

Based on the tenets of hedonic adaptation, this study examines the inverted U-shaped relationship between tourists' repeat visits and revisit intentions at a historic winery in Spain, as well as the moderating influence of satisfaction. Additionally, the effects of visitors' socio-demographic characteristics and winery attributes on satisfaction are also assessed. Results suggest that after a certain number of repeat visits, the revisit intentions of winery tourists start to diminish significantly. Moreover, in comparison to tourists that have low satisfaction, it takes a higher number of repeat visits for highly satisfied tourists' revisit intentions to start decreasing. Regarding the winery, two different attributes (i.e. winery tour/wine tasting, overall ambiance) impacted visitors' satisfaction. Likewise, participants' age, gender and country of residence also affected satisfaction. Theoretical and practical implications are discussed in detail.

Publication Date

1-1-2019

Original Citation

Park, J. -Y., Bufquin, D., & Back, R (2019). When do they become satiated? An examination of the relationships among winery tourists' satisfaction, repeat visits and revisit intentions. Journal of Destination Marketing and Management, 11, 231-239

Number of Pages

231-239

Document Type

Paper

Language

English

Source Title

Journal of Destination Marketing and Management

Volume

11

Issue

11

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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