An Integrated Behavioral Model for Medical Tourism: An American Perspective

Keywords

health belief model; medical tourism; perceived barriers; perceived benefits; theory of planned behavior

Abstract

This study aims to develop and test a theoretical model that predicts individuals' intention to engage in medical tourism. Structural equation modeling (SEM) was performed to test the study hypotheses by using data collected from 246 US residents. The study results indicated that perceived benefits were positively, and perceived barriers negatively, associated with attitude, and perceived barriers had a negative impact on perceived behavioral control. The study results further revealed that attitude, perceived behavioral control, and subjective norm positively influenced individuals' intention to engage in medical tourism. Finally, a significant moderating effect of perceived severity was found on the relationships between perceived benefits and attitude, perceived barriers and attitude, and attitude and behavioral intention. The findings of the study offer valuable theoretical contributions and practical implications in the context of medical tourism.

Publication Date

4-1-2021

Original Citation

Chaulagain, S., Pizam, A., & Wang, Y. (2021). An Integrated Behavioral Model for Medical Tourism: An American Perspective. Journal of Travel Research, 60(4), 761–778. https://doi.org/10.1177/0047287520907681

Document Type

Paper

Language

English

Source Title

Journal of Travel Research

Volume

60

Issue

4

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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