Abstract

This research was conducted to discover college students' attitude towards green hotel practices and will be helpful to the hospitality industry to help focus their marketing efforts Based on the survey correlations between variables it appears that the people who use green practices at home are more aware of green practices when staying at a hotels. Implementing green practices into hotels will help the environment and also create a positive brand image and loyalty from guests. The movement of "Green" benefits everyone: the employer, the employees, and the guests.

Notes

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Thesis Completion

2013

Semester

Spring

Advisor

Kaufman, Tammie

Degree

Bachelor of Arts (B.A.)

College

Rosen College of Hospitality Management

Degree Program

Hospitality Management

Subjects

Dissertations, Academic -- Rosen College of Hospitality Management; Rosen College of Hospitality Management -- Dissertations, Academic

Location

Rosen College of Hospitality Management

Format

PDF

Identifier

CFH0004424

Language

English

Access Status

Open Access

Length of Campus-only Access

None

Document Type

Honors in the Major Thesis

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