The impact of direct-to-consumer (DTC) prescription drug advertising on the pharmaceutical salesperson/doctor relationship : a pilot study
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Bachelor of Science (B.S.)
College of Business Administration
Business Administration -- Dissertations, Academic;Dissertations, Academic -- Business Administration;Advertising -- Drugs;Drugs -- Marketing
LD1772.F96T45 2003 no.38
Length of Campus-only Access
Honors in the Major Thesis
Cabrera, Brooke A., "The impact of direct-to-consumer (DTC) prescription drug advertising on the pharmaceutical salesperson/doctor relationship : a pilot study" (2003). HIM 1990-2015. 321.
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