Keywords

Curaçao; Curaçao North Sea Jazz Festival; CNSJF

Abstract

The Curaçao North Sea Jazz Festival (CNSJF) has established itself as a significant international event, attracting 6,232 attendees worldwide, significantly boosting the island’s tourism and cultural profile. Notably, 78.9% of attendees, or 4,917 "Festival-Passion Tourists," traveled to Curaçao specifically for the festival. These tourists were affluent and well-educated, primarily from the Netherlands, USA, Venezuela, Colombia, Aruba, and Suriname. Despite ongoing challenges with accessibility, particularly from Aruba, the festival strengthened perceptions of Curaçao as a destination, as evidenced by many visitors expressing intentions to return.[1] Held at the World Trade Center in Curaçao from August 29 through August 31, 2024, this tenth edition of the CNSJF featured an exciting lineup. The festival offered a special promotion, including free admission to the Thursday night (August 29) performance featuring Afro 23, Leoni Torres, and Chic. The main performances on Friday and Saturday included 14 top-tier artists, such as Juan Luis Guerra, Marc Anthony, Gladys Knight, Joss Stone, Steal, Jennifer Hudson, Eros Ramazzotti, and Maluma. The festival analysis reveals a strong connection between festival attendees and the island. Survey results show that 84.1% of attendees considered the CNSJF a highly significant and emotionally resonant experience, with 42.7% rating their satisfaction at the highest level. Similarly, 87.5% of attendees had favorable impressions of Curaçao, with 44.1% giving the island top marks. Over 80% of attendees reported feeling deeply connected to the festival and Curaçao. Economically, the festival’s impact is substantial. Festival-Passion Tourists spent an average of $1,854.95 per trip, contributing significantly to the local economy. Direct spending related to the festival exceeded $9 million, with indirect benefits adding another $5 million, bringing the total economic contribution to approximately $14.2 million. Additionally, 84% of attendees expressed a desire to return to Curaçao and recommend the island to others, highlighting the CNSJF’s role as a critical cultural event and a major economic engine, enhancing Curaçao’s global reputation and benefiting the local community.

Date Created

2024

College

Rosen College of Hospitality Management

Accessibility Status

PDF accessibility verified using Adobe Acrobat Pro accessibility checker.

Download

Share

COinS