Hospitality+™ Center for Innovation and Training

The Hospitality+™ Center for Innovation and Training at the University of Central Florida's Rosen College of Hospitality Management conducts applied research that advances workforce development, service design, healthcare hospitality, tourism strategy, and experience innovation. Through collaborations with industry, government, and community partners, the Center translates research into actionable insights that inform policy, support organizational decision-making, and address emerging challenges across hospitality and related service sectors. The Center's research portfolio includes destination studies, workforce assessments, organizational consulting, and industry-focused publications that support evidence-based decision-making.