Keywords
Curacao; tourism; economic impact; economic statistics; tourist statistics
Abstract
In 2023, the Curaçao Tourism Board achieved significant milestones in promoting and developing the island as a premier tourist destination. The tourism sector experienced remarkable growth, with a 19% increase in stayover arrivals, reaching 582,400 visitors compared to 489,599 in 2022. This marked the first time Curaçao exceeded half a million stayover arrivals.
The success of Curaçao's tourism sector was bolstered by targeted marketing campaigns in key source markets. The Curaçao Tourist Board actively promoted the island through collaborations with local stakeholders, enhancing the effectiveness of their efforts. Additionally, the Board launched several initiatives to raise consumer awareness, such as inviting influencers and hosting sports and music events, significantly enhancing the island's visibility and appeal. In terms of product development, Curaçao's accommodation landscape evolved, with 23% of hotel rooms now being all-inclusive resorts. The destination also expanded its offering of branded hotels, which particularly appealed to USA and Canadian visitors. The tourism board also prioritized the education and training of hospitality workers to improve service standards within the industry. Efforts to engage the local community were emphasized, focusing on creating awareness of sustainability programs. Overall, 2023 was a landmark year for Curaçao's tourism, marked by substantial growth, strategic marketing, and significant strides in both product development and community involvement.
Date Created
2023
College
Rosen College of Hospitality Management
Accessibility Status
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STARS Citation
Rivera, Manuel; Shapoval, Valeriya; and Zorrilla, Margaret, "Curacao Milestone 2023: Welcoming Over Half a Million Tourists" (2023). Hospitality+™ Center for Innovation and Training. 5.
https://stars.library.ucf.edu/hospitality-plus-center/5