Keywords

Arete, Sport and Society, American Sport History, Olympics, Commercialism, Corporate sponsorship, Money

Subjects

Olympics; Corporate sponsorship; Money

Introduction

Question: What one-hundred-year-old institution has become the biggest marketplace in the world? Answer: The Centennial Olympic Games.

Publication Date

7-26-1996

Document Type

Commentary

Type

Text

Format

application/pdf

Source Title

Sport and Society for Arete

Language

English

Publication Version

Author's version

College

College of Arts and Humanities

Department

History

Creator (Linked Data)

Crepeau, Richard C., 1941- (VIAF)

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