Keywords
Arete, Sport and Society, American Sport History, Olympics, Commercialism, Corporate sponsorship, Money
Subjects
Olympics; Corporate sponsorship; Money
Introduction
Question: What one-hundred-year-old institution has become the biggest marketplace in the world? Answer: The Centennial Olympic Games.
Publication Date
7-26-1996
Document Type
Commentary
Type
Text
Format
application/pdf
Source Title
Sport and Society for Arete
Language
English
Collection
Publication Version
Author's version
Copyright Status
Author retained
College
College of Arts and Humanities
Department
History
Creator (Linked Data)
Crepeau, Richard C., 1941- (VIAF)
Recommended Citation
Crepeau, Richard C., "Commercialism Runs Amok at the Olympics :Uberroth's Legacy" (1996). On Sport and Society. 171.
https://stars.library.ucf.edu/onsportandsociety/171
Included in
Cultural History Commons, Journalism Studies Commons, Other History Commons, Sports Management Commons, Sports Studies Commons