Keywords

Arete, Sport and Society, American Sport History, Football, Bowl games, Names, Corporate sponsors

Subjects

Bowls (Game); Football; Corporate sponsorship; Names; Money

Introduction

Already some of the big ones are behind us like the Las Vegas Bowl which attracted very little attention from the major industry in that city and the Jeep Eagle Aloha Bowl which featured neither the bird nor the vehicle.

Publication Date

12-26-1996

Document Type

Commentary

Type

Text

Format

application/pdf

Source Title

Sport and Society for Arete

Language

English

Publication Version

Author's version

College

College of Arts and Humanities

Department

History

Creator (Linked Data)

Crepeau, Richard C., 1941- (VIAF)

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