Keywords
Arete, Sport and Society, American Sport History, Football, Bowl games, Names, Corporate sponsors
Subjects
Bowls (Game); Football; Corporate sponsorship; Names; Money
Introduction
Already some of the big ones are behind us like the Las Vegas Bowl which attracted very little attention from the major industry in that city and the Jeep Eagle Aloha Bowl which featured neither the bird nor the vehicle.
Publication Date
12-26-1996
Document Type
Commentary
Type
Text
Format
application/pdf
Source Title
Sport and Society for Arete
Language
English
Collection
Publication Version
Author's version
Copyright Status
Author retained
College
College of Arts and Humanities
Department
History
Creator (Linked Data)
Crepeau, Richard C., 1941- (VIAF)
Recommended Citation
Crepeau, Richard C., "Bowling on the Girdiron: The Name Game" (1996). On Sport and Society. 483.
https://stars.library.ucf.edu/onsportandsociety/483
Included in
Cultural History Commons, Journalism Studies Commons, Other History Commons, Sports Management Commons, Sports Studies Commons