Keywords

Arete, Sport and Society, American Sport History,

Introduction

They call them revenue streams. You can fish in them but there are no fish to be caught, at least the kind that has gills and fins. Some athletic directors have nightmares in which the streams dry up. Others have dreams in which they discover new streams where no one has fished before. This is the Athletic Director's wet dream.

Publication Date

5-1-2007

Document Type

Commentary

Type

Text

Format

application/pdf

Source Title

Sport and Society for Arete

Language

English

Publication Version

Author's version

College

College of Arts and Humanities

Department

History

Creator (Linked Data)

Crepeau, Richard C., 1941- (VIAF)

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