Keywords
Arete, Sport and Society, American Sport History, Life insurance, Boosters, College sports, Ethics, Money
Subjects
Fund raisers (Persons); College sports; Life insurance; Ethics; Money
Introduction
They call them revenue streams. You can fish in them but there are no fish to be caught, at least the kind that has gills and fins. Some athletic directors have nightmares in which the streams dry up. Others have dreams in which they discover new streams where no one has fished before. This is the Athletic Director's wet dream.
Publication Date
5-1-2007
Document Type
Commentary
Type
Text
Format
application/pdf
Source Title
Sport and Society for Arete
Language
English
Collection
Publication Version
Author's version
Copyright Status
Author retained
College
College of Arts and Humanities
Department
History
Creator (Linked Data)
Crepeau, Richard C., 1941- (VIAF)
Recommended Citation
Crepeau, Richard C., "Insuring Mr. Booster" (2007). On Sport and Society. 760.
https://stars.library.ucf.edu/onsportandsociety/760
Included in
Cultural History Commons, Journalism Studies Commons, Other History Commons, Sports Management Commons, Sports Studies Commons