Abstract
Storytelling can be traced to ancient times where writing wasn’t common and very few people knew how to. Yet oral storytelling was a universal language. Philosophy, knowledge, myth, superstition and religious beliefs were passed down through storytelling (Kent, 2015). In today’s world, storytelling is used as a framework for non-profit organizations to convey the organizations impact, engage the public, and call individuals to actions (Bublitz, 2016). It also helps propel the brand, identity, and reputation. Regarding organizations’ purpose, storytelling can illustrate the reason and meaning for their existence (Dixon, 2014, p. 6). It turns facts and numbers into an emotional and compelling message to the public. Storytelling can also serve as an emotional snapshot of how the organization has helped impacted people’s lives before, during, and after (Dixon, 2014).
Date Created
Spring 2018
Type
Guide
Language
English
Recommended Citation
Madalena, Jacquelyn; Mericle, Brittaney; and Yang, Dayouna, "Storytelling: For Non-Profit Organizations" (2018). Media Literacy: How the Era of Fake News Affects Public Service. 9.
https://stars.library.ucf.edu/publicsectormedialiteracy/9