Abstract
By definition, storytelling is just that – one who tells or writes stories (Dictionary.com, 2018). Why is this an important aspect in the public sector? Simply because it is universal. Stories are generated on a daily basis from government employees, politicians, citizens, and, of course, the media outlets (Van Hulst, 2014). While the end result of each story may vary, it is critical that as an individual or organization in the public sector you have the tools and support to not only share your own story, but to do it in the most effective manner possible. A quote attributable to Professor Howard Gardner from Harvard states, “Stories are the single most powerful weapon in a leader’s arsenal” (Sharing Local Agencies' Stories, 2011).
Date Created
Spring 2018
Type
Guide
Language
English
Recommended Citation
Valcin, Jeffrey; Wilson, Brittany; and Miley, Vivian, "Storytelling: For Public Organizations" (2018). Media Literacy: How the Era of Fake News Affects Public Service. 8.
https://stars.library.ucf.edu/publicsectormedialiteracy/8