Rating the ratings advertisers and broadcasters assess the credibility of local tv ratings
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Davis, Robert H.
Master of Arts (M.A.)
College of Arts and Sciences
Length of Campus-only Access
Masters Thesis (Open Access)
Arts and Sciences -- Dissertations, Academic; Dissertations, Academic -- Arts and Sciences
McDowell, Walter S., "Rating the ratings advertisers and broadcasters assess the credibility of local tv ratings" (1994). Retrospective Theses and Dissertations. 3489.