Abstract

The purpose of this study was to investigate how much public relations people write in the course of their work; to determine if the amount and type of writing varies with experience, job type or employer; and to investigate what other tasks besides writing public relations professionals do. The sample was 198 members of the Public Relations Society of America who responded to a nation-wide mailing of 500 people selected from the Society's membership directory. Results showed that public relations practitioners spent 36.5 percent of their time writing. Overall, public relations people spend more time on publicity, media relations, and business administration than on any other function, but counseling management and research--two emerging area--are rating in the tope 50 percent. Thus, while this study does not provide any startling new information on the public relations industry, it does provide, for the first time, empirical evidence of what an average or typical public relations practitioner does. That was the primary goal of the study.

Graduation Date

1989

Semester

Spring

Advisor

Taylor, K. Phillip

Degree

Master of Arts (M.A.)

College

College of Arts and Sciences

Format

PDF

Language

English

Rights

Written permission granted by copyright holder to the University of Central Florida Libraries to digitize and distribute for nonprofit, educational purposes.

Length of Campus-only Access

None

Access Status

Masters Thesis (Open Access)

Identifier

DP0008148

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