The Radio Commercial: The Effects of Varied Background Music on Attitude, Listener Recall and Intent to Purchase the Product

Author

Ann E. Stump, University of Central Florida

Keywords

Radio advertising

Notes

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Graduation Date

1985

Semester

Fall

Advisor

Davis, Robert H.

Degree

Master of Arts (M.A.)

College

College of Arts and Sciences

Degree Program

Communication

Format

PDF

Language

English

Rights

Public Domain

Length of Campus-only Access

None

Access Status

Masters Thesis (Open Access)

Identifier

DP0016494

STARS Citation

Stump, Ann E., "The Radio Commercial: The Effects of Varied Background Music on Attitude, Listener Recall and Intent to Purchase the Product" (1985). Retrospective Theses and Dissertations. 4750.
https://stars.library.ucf.edu/rtd/4750

Contributor (Linked data)

Davis, Robert H. [VIAF]

Davis, Robert H. [LC]

Accessibility Status

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