Title

Developing a Brand Structure Pyramid Model for Travel Related Online Social Networks

Keywords

Brand attachment, brand evaluation, brand knowledge, e-loyalty, OSN websites, SEM

Abstract

The aim of this paper is to develop a comprehensive model that combines brand awareness, brand image, brand emotional attachment, brand evaluation and also shows how these constructs affect e-loyalty through the use of travel-related online social network (OSN) websites.

Publication Date

9-23-2013

Original Citation

Barreda, A. Nusair, K., Bilgihan, A. & Okumus, F. (2013). Developing a Brand Structure Pyramid Model for Travel Related Online Social Networks. Tourism Review, 68 (4), 49-70.

Number of Pages

49-70

Document Type

Paper

Language

English

Source Title

Tourism Review

Volume

68

Issue

4

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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http://dx.doi.org/10.1108/TR-09-2013-0055

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