Developing a Brand Structure Pyramid Model for Travel Related Online Social Networks
Keywords
Brand attachment, brand evaluation, brand knowledge, e-loyalty, OSN websites, SEM
Abstract
The aim of this paper is to develop a comprehensive model that combines brand awareness, brand image, brand emotional attachment, brand evaluation and also shows how these constructs affect e-loyalty through the use of travel-related online social network (OSN) websites.
Publication Date
9-23-2013
Original Citation
Barreda, A. Nusair, K., Bilgihan, A. & Okumus, F. (2013). Developing a Brand Structure Pyramid Model for Travel Related Online Social Networks. Tourism Review, 68 (4), 49-70.
Number of Pages
49-70
Document Type
Paper
Language
English
Source Title
Tourism Review
Volume
68
Issue
4
Copyright Status
Unknown
Copyright Date
2013
College
Rosen College of Hospitality Management
Location
Rosen College of Hospitality Management
STARS Citation
Barreda, Albert; Nusair, Khaldoon; Bilgihan, Anil; and Okumus, Fevzi, "Developing a Brand Structure Pyramid Model for Travel Related Online Social Networks" (2013). Faculty Scholarship and Creative Works. 267.
https://stars.library.ucf.edu/ucfscholar/267
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