Title

Effects of Campus Foodservice Attributes on Perceived Value, Satisfaction, and Consumer Attitude: A Gender-Difference Approach

Keywords

campus foodservice attributes, quality, percieved value, satisfaction, consumer attitude, gender difference

Abstract

This study explores a conceptual framework incorporating interrelationships among campus foodservice attributes, perceived value, satisfaction, and effects of these on consumer attitude. Mediating roles of perceived value and satisfaction as well as gender differences in attitude formation process also are investigated within the conceptual framework. Results confirm that enhanced performance in service and product quality, menu, and facility have favorable effects on perceived value, satisfaction and, ultimately, on consumer attitude. However, the attitude-formation process and mediating roles of perceived value and satisfaction differ notably between male and female consumers.

Publication Date

10-5-2010

Original Citation

Kwun, D. J. (2011). The effects of campus foodservice attributes on perceived value, satisfaction, and consumer attitude: A gender difference approach. International Journal of Hospitality Management, 30 (2), 252-261.

Number of Pages

252-261

Document Type

Paper

Language

English

Source Title

International Journal of Hospitality Management

Volume

30

Issue

2

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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http://dx.doi.org/10.1016/j.ijhm.2010.09.001

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