Effects of Campus Foodservice Attributes on Perceived Value, Satisfaction, and Consumer Attitude: A Gender-Difference Approach
Keywords
campus foodservice attributes, quality, percieved value, satisfaction, consumer attitude, gender difference
Abstract
This study explores a conceptual framework incorporating interrelationships among campus foodservice attributes, perceived value, satisfaction, and effects of these on consumer attitude. Mediating roles of perceived value and satisfaction as well as gender differences in attitude formation process also are investigated within the conceptual framework. Results confirm that enhanced performance in service and product quality, menu, and facility have favorable effects on perceived value, satisfaction and, ultimately, on consumer attitude. However, the attitude-formation process and mediating roles of perceived value and satisfaction differ notably between male and female consumers.
Publication Date
10-5-2010
Original Citation
Kwun, D. J. (2011). The effects of campus foodservice attributes on perceived value, satisfaction, and consumer attitude: A gender difference approach. International Journal of Hospitality Management, 30 (2), 252-261.
Number of Pages
252-261
Document Type
Paper
Language
English
Source Title
International Journal of Hospitality Management
Volume
30
Issue
2
Copyright Status
Unknown
Copyright Date
2011
College
Rosen College of Hospitality Management
Location
Rosen College of Hospitality Management
STARS Citation
Kwun, David J., "Effects of Campus Foodservice Attributes on Perceived Value, Satisfaction, and Consumer Attitude: A Gender-Difference Approach" (2010). Faculty Scholarship and Creative Works. 290.
https://stars.library.ucf.edu/ucfscholar/290