The Application of Revenue Management in Beverage Operations
Keywords
beverage operations, revenue management, profitability optimization, qualitative methodology
Abstract
In recent years, beverage establishments have grown in popularity among millions of people seeking leisure activities, nightlife attractions, and entertainment venues. Despite the prevalence of this well-established industry, beverage establishments have received little academic attention. The present study was designed to compare basic revenue management principles and characteristics with existing beverage establishments and suggest adaptations of those principles in the context of those beverage operations to optimize prices of their food and beverage products and entrance fees. This study involves a qualitative approach based on the interviews with 20 beverage operations managers from the United States and Europe.
Publication Date
10-2-2014
Original Citation
Bujisic, M., Hutchinson, J., & Bilgihan, F. (2014). The Application of Revenue Management in Beverage Operations. Journal of Foodservice Business Research. 17(4).
Number of Pages
336-352
Document Type
Paper
Language
English
Source Title
Journal of Foodservice Business Research
Volume
17
Issue
4
Copyright Status
Unknown
Copyright Date
2014
College
Rosen College of Hospitality Management
Location
Rosen College of Hospitality Management
STARS Citation
Bujisic, Milos; Hutchinson, J.; and Bilgihan, F., "The Application of Revenue Management in Beverage Operations" (2014). Faculty Scholarship and Creative Works. 479.
https://stars.library.ucf.edu/ucfscholar/479