The Application of Revenue Management in Beverage Operations

Keywords

beverage operations, revenue management, profitability optimization, qualitative methodology

Abstract

In recent years, beverage establishments have grown in popularity among millions of people seeking leisure activities, nightlife attractions, and entertainment venues. Despite the prevalence of this well-established industry, beverage establishments have received little academic attention. The present study was designed to compare basic revenue management principles and characteristics with existing beverage establishments and suggest adaptations of those principles in the context of those beverage operations to optimize prices of their food and beverage products and entrance fees. This study involves a qualitative approach based on the interviews with 20 beverage operations managers from the United States and Europe.

Publication Date

10-2-2014

Original Citation

Bujisic, M., Hutchinson, J., & Bilgihan, F. (2014). The Application of Revenue Management in Beverage Operations. Journal of Foodservice Business Research. 17(4).

Number of Pages

336-352

Document Type

Paper

Language

English

Source Title

Journal of Foodservice Business Research

Volume

17

Issue

4

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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