Abstract
Using survey responses from non-doctoral speech communication departments, this article examines departmental involvement in recruiting undergraduate and graduate communication majors. It situates recruitment within declining enrollments, changing labor markets, and concerns about how marketing may shape academic identity. The study asks whether departments are actively involved in recruitment and which tools they use. Findings suggest that many departments reported stable or increasing enrollments, often connected to mass communication offerings, flexible curricula, career orientation, and departmental reputation. Common recruitment tools included mailers, high school visits, phone contacts, forensic programs, advising, and advertising. The article emphasizes that departments should participate directly in recruitment so that program philosophy and disciplinary identity are represented accurately.
Recommended Citation
Hale, Claudia L. and Warnemunde, Dennis E.
(1983)
"Recruiting Communication Majors: Tools Used by Selected College and University Departments of Communication,"
Association for Communication Administration Bulletin: Vol. 45, Article 19.
Available at:
https://stars.library.ucf.edu/aca/vol45/iss1/19
