Abstract
Concern over career opportunities for speech communication majors frames this survey of departmental practices for preparing and marketing undergraduate students. The article reviews how departments represent majors to employers, coordinate with other academic units, adjust curricula to employment trends, and communicate the abilities of graduates. It reports patterns in departmental naming, relationships with business, English, psychology, political science, and journalism, common courses taken by nonmajors and majors, changing emphases in broadcasting, public relations, organizational communication, and related areas, and reported career paths for graduates. The discussion also identifies internships, faculty contacts, alumni contacts, and résumé assistance as strategies used to connect students with employers. The article concludes that communication departments were expanding career oriented emphases, but many had limited organized efforts to explain graduate skills to employers.
Recommended Citation
Wilson, Gerald L. and Gray, Philip A.
(1983)
"A Survey of Practices and Strategies for Marketing Communication Majors,"
Association for Communication Administration Bulletin: Vol. 45, Article 9.
Available at:
https://stars.library.ucf.edu/aca/vol45/iss1/9
