Abstract
Written from a dean’s perspective, this article identifies factors that can strengthen speech communication programs during periods of budget pressure and program review. It argues that communication benefits from broad societal growth, employer demand for speaking, listening, interpersonal, and writing abilities, and strong student interest, but also faces economic retrenchment and possible overproduction of academic doctorates. The article recommends four priorities for program survival: high quality research, stronger relationships with other disciplines, balance between theoretical study and competence based instruction, and development of public constituencies including alumni and campus partners. It frames these priorities not only as defensive strategies but also as markers of sound university education.
Recommended Citation
Paulson, Stanley F.
(1983)
"Priorities for Program Survival,"
Association for Communication Administration Bulletin: Vol. 46, Article 19.
Available at:
https://stars.library.ucf.edu/aca/vol46/iss1/19
