•  
  •  
 

Abstract

The essay reflects on moving from a large university communication program to chairing a newly created mass communication department at a small college. It situates the transition within enrollment pressures, student interest in career oriented curricula, and small colleges’ growing attention to communication as a program area. The piece discusses differences in students, course development, curriculum priorities, equipment needs, support services, faculty relationships, administrative access, and quality of life. It describes the challenges of building a new department with limited resources while developing options in broadcasting, journalism, advertising, and public relations. The essay contributes to communication administration by emphasizing program creation, institutional adaptation, peer education, and the role of administrative support in small college settings.

Share

COinS