Abstract
Drawing on department chair experience, this article argues that communication departments must recognize and improve their political standing within colleges and universities. It contends that departments often generate substantial enrollment and tuition revenue while still lacking disciplinary credibility and bargaining power. The article proposes a curricular model that requires communication majors to complete structured course blocs in other departments rather than relying on loosely distributed electives. The model is justified as broad preparation for applied communication careers and as a way to make other academic units invested in communication program health. By linking curriculum design, student preparation, and campus politics, the article contributes to communication administration and departmental strategy.
Recommended Citation
Morlan, Don B.
(1984)
"The Politics of Survival at Home: Bargaining Power on Campus,"
Association for Communication Administration Bulletin: Vol. 47, Article 20.
Available at:
https://stars.library.ucf.edu/aca/vol47/iss1/20
