Abstract
Concerned with faculty review standards for communication activities, this article argues that directors of forensics, readers theatre, broadcasting, and related programs should be evaluated as administrators of academic programs rather than as auxiliary personnel. It describes the extensive teaching, coaching, research, production, travel, budgeting, and organizational responsibilities involved in activity direction. The article recommends that evaluators first understand the educational purpose and professional philosophy behind a program, then assess whether program activities advance sound instructional objectives. It also suggests reviewing participation, events, performances, competitive activity, production quality, and director performance using standards related to subject mastery, student sensitivity, presentation, and evaluation. The article contributes to communication administration by proposing clearer criteria for assessing co curricular academic work.
Recommended Citation
McFarland, Philip J.
(1984)
"Evaluation Process of Communication Activities,"
Association for Communication Administration Bulletin: Vol. 47, Article 26.
Available at:
https://stars.library.ucf.edu/aca/vol47/iss1/26
