Abstract
This article examines how creative productivity in broadcasting and film is treated within faculty evaluation for salary review, retention, promotion, and tenure. It describes institutional and departmental policies that recognize creative work as comparable to traditional scholarship, while also noting uneven confidence in applying those policies across administrative levels. The article reviews accepted forms of creative work, including film, television, video, scripts, audio production, computer graphics, and related production roles. It also discusses recurring challenges in documenting creative activity, identifying appropriate reviewers, judging quality, and weighing public or juried recognition. The article situates these issues within communication administration and faculty evaluation, emphasizing the need for clear criteria, transparent procedures, and credible external review for creative faculty in broadcasting and film.
Recommended Citation
Davis, Robert E.
(1984)
"Evaluation of Faculty Creative Productivity in Broadcasting and Film: Policies and Practices in Twenty Major Institutions,"
Association for Communication Administration Bulletin: Vol. 48, Article 14.
Available at:
https://stars.library.ucf.edu/aca/vol48/iss1/14
