Abstract
Focused on faculty evaluation in theatre, mass media, and oral interpretation, this article develops an analog between the assessment of scholarship and the assessment of creative endeavor. It identifies four elements in scholarly evaluation, including who evaluates, what works are reviewed, what criteria guide judgment, and how evidence of excellence is reported. The discussion then adapts those elements to creative work, emphasizing expert and impartial peer review, selective presentation of artistic evidence, creativity as a criterion of excellence, and structured reporting for promotion, tenure, and merit decisions. It defines creativity through altered appreciation, innovative artistic practice, and work that becomes a reference point for later efforts. The article situates creative faculty evaluation within communication administration by proposing procedures that make artistic achievement more visible and comparable to scholarly accomplishment.
Recommended Citation
McCants, David A. and Roncelli, Janet M.
(1984)
"An Analog for Validating Creative Endeavor as Equivalent to Scholarship,"
Association for Communication Administration Bulletin: Vol. 48, Article 18.
Available at:
https://stars.library.ucf.edu/aca/vol48/iss1/18
