Abstract
Focused on organizational communication and business practice, this article examines the relationship between academic communication programs and corporate communication work. It describes how businesses define communication purposes, expected outcomes, professional roles, and communication systems, including employee publications, surveys, meetings, suggestion programs, audits, and other feedback mechanisms. The discussion identifies competencies needed by communication professionals, including interpersonal communication, management, persuasion, research, group facilitation, instruction, oral presentation, and mass communication skills. It also considers how academic departments can improve the image and usefulness of communication degrees through advisory councils, business visitors, faculty internships, student internships, interdisciplinary coursework, certification, and more accessible research outlets. The article situates corporate communication within communication administration by emphasizing stronger ties between universities and business organizations.
Recommended Citation
Snavely, William B. and Sullivan, Dan
(1984)
"Corporate Communication: Building Confidence Between the Academic and Business Worlds,"
Association for Communication Administration Bulletin: Vol. 48, Article 24.
Available at:
https://stars.library.ucf.edu/aca/vol48/iss1/24
