Abstract
Examining public relations as an academic and professional field, this article addresses controversies over disciplinary location, curriculum, organizational expectations, and the relationship between communication, journalism, business, and management. It reviews competing conceptions of public relations and emphasizes the need for stronger research, clearer models, and closer attention to public relations as communication management. The discussion places information, persuasion, and influence at the center of public relations practice, arguing that informing and persuading operate as related forms of influence within organizational and public settings. It also identifies several communication loops connecting organizations, publics, employees, managers, practitioners, and teachers. The article situates public relations within communication administration by calling for integrated academic and professional dialogue across institutional boundaries.
Recommended Citation
Crable, Richard
(1984)
"Public Relations and Messages: Information, Persuasion, and Influence,"
Association for Communication Administration Bulletin: Vol. 48, Article 25.
Available at:
https://stars.library.ucf.edu/aca/vol48/iss1/25
