Abstract
This article addresses financial constraint in higher education, with particular attention to communication and arts programs. Using the Flat Earth Society as an opening metaphor, it cautions against relying on outdated assumptions about institutional resources and academic priorities. The article identifies several financial “myths,” including the beliefs that uncommitted money remains available, that existing funds are always spent wisely, that need alone determines resource allocation, and that communication and arts programs face uniquely difficult circumstances. It then lists institutional responses to financial distress, such as program reductions, hiring freezes, increased workloads, and reduced services. The article concludes by urging departments to acknowledge changing financial realities, assess their strengths and priorities honestly, consult broadly, and participate actively in institutional decision-making.
Recommended Citation
Wills, J. Robert
(1984)
"The Flat Earth: Ideas Concerning the Current Financial Situation in Higher Education,"
Association for Communication Administration Bulletin: Vol. 50, Article 3.
Available at:
https://stars.library.ucf.edu/aca/vol50/iss1/3
