Abstract
This article considers the organization of academic communication programs, focusing on the advantages and challenges of merged and fragmented institutional structures. Drawing on experiences at Pennsylvania State University, American University, and Trinity University, the article contrasts dispersed communication-related programs with more integrated arrangements. It describes how fragmented structures can separate faculty, courses, facilities, equipment, and students across multiple departments or colleges, creating difficulties for coordination and program development. The article also outlines examples of merger, including the incorporation of speech, journalism, public relations, broadcasting, and related courses into broader communication programs. It identifies potential benefits of merged units, including improved management of facilities and equipment, better curricular integration, pooled faculty resources, reduced academic isolation, and stronger connections with other academic and professional constituencies.
Recommended Citation
Blanchard, Robert O.
(1984)
"The Merged College of Mass Communication,"
Association for Communication Administration Bulletin: Vol. 50, Article 5.
Available at:
https://stars.library.ucf.edu/aca/vol50/iss1/5
