Abstract
This response essay addresses the increasing pressure on communication faculty to publish in refereed venues as part of tenure and promotion review. It situates publication within a changing academic environment marked by tighter budgets, greater competition for journal space, and heightened scrutiny of scholarly output. Drawing on the perspective of a journal editor, the essay notes that professional journals receive many more submissions than they can publish and that early-career faculty face particular difficulty in securing publication. The essay responds to related discussions of why, what, and how scholars should publish by emphasizing that publishable work must offer scholarly value, fit the intended venue, and be adapted to the needs of a specific readership. It cautions that teaching materials, convention presentations, theses, dissertations, and other prior work cannot simply be submitted as articles without substantial rhetorical adaptation. The essay presents writing for publication as a situated rhetorical act requiring audience analysis, clear argument, adequate support, and appropriate style.
Recommended Citation
Ecroyd, Donald H.
(1985)
"The Problem of Publication: A Response,"
Association for Communication Administration Bulletin: Vol. 51, Article 11.
Available at:
https://stars.library.ucf.edu/aca/vol51/iss1/11
