Abstract
This article examines why many trained communication scholars fail to convert research projects into published scholarship. It argues that publishing is essential for advancing knowledge, establishing credibility, and participating fully in the academic profession. The article identifies several barriers to scholarly productivity, including lack of awareness about the value of publication, post-degree burnout, heavy teaching and service demands, weak writing preparation, perfectionism, and misunderstanding the difference between graduate coursework and publishable manuscripts. It emphasizes the role of communication administrators, advisors, and senior scholars in helping graduate students and new faculty understand publication expectations and develop practical writing habits. The article concludes by offering guidance for aspiring scholars, including revising existing work, studying target journals, seeking feedback, responding constructively to reviewers, and persisting through rejection and revision.
Recommended Citation
Berquist, Goodwin F.
(1985)
"Why Publish?,"
Association for Communication Administration Bulletin: Vol. 51, Article 8.
Available at:
https://stars.library.ucf.edu/aca/vol51/iss1/8
