•  
  •  
 

Abstract

This essay analyzes the development of an American style communication program within a British educational context. It begins by describing the structure of further and higher education in England and Wales and explains how traditions of vocational training and liberal education intersect within these systems. The discussion outlines the limited presence of communication as an academic field in Britain, noting that research in interpersonal, organizational, and mass communication exists but remains dispersed across sociology, psychology, and management. The essay then examines the challenges of creating a comprehensive communication curriculum at Warnborough College, including the scarcity of disciplinary resources, limited availability of textbooks, and the dominance of theoretical lecture based instruction within British universities. The analysis details how the program integrates disciplinary strands from sociology, psychology, and linguistics while drawing on experiential learning practices common in business and technical training. It further explains the division of the curriculum into interpersonal and mass communication areas supported by a four part skills framework emphasizing self development, social skills, cognitive skills, and linguistic skills. The essay concludes by suggesting that Warnborough’s hybrid Anglo American approach may provide a foundation for broader unification of communication studies within the United Kingdom.

Download

Share

COinS
 

Accessibility Statement

This item was created or digitized prior to April 24, 2026, or is a reproduction of legacy media created before that date. It is preserved in its original, unmodified state specifically for research, reference, or historical recordkeeping. In accordance with the ADA Title II Final Rule, the University Libraries provides accessible versions of archival materials upon request. To request an accommodation for this item, please submit an accessibility request form.