Abstract
This article argues that the introductory speech communication course functions as a critical site for attracting majors to the discipline yet often fails to achieve this potential due to student misconceptions and ineffective instructional approaches. It identifies negative pre college speech experiences and departmental image challenges as barriers to student engagement and recruitment. The essay reviews motivational factors that influence student interest in speech communication, including career preparation, affiliation with a supportive academic community, and opportunities for personal growth. It contrasts student expectations for overcoming shyness and achieving correct speaking with faculty emphasis on logic, persuasion, organization, and delivery. The discussion suggests aligning instructional practices with student motivations through supportive teaching, clear demonstration of the relevance of communication skills, and encouragement of co curricular involvement. It argues that tangible early successes in speaking, reinforced by faculty support and opportunities for community participation, can lead students to recognize the ongoing value of communication study and pursue advanced coursework. The article positions the introductory course as foundational for shaping student perceptions and fostering long term commitment to the discipline.
Recommended Citation
Booth, Willard C.
(1986)
"The Beginning Course as a Recruiting Vehicle for Speech Majors,"
Association for Communication Administration Bulletin: Vol. 55, Article 21.
Available at:
https://stars.library.ucf.edu/aca/vol55/iss1/21
Accessibility Statement
This item was created or digitized prior to April 24, 2027, or is a reproduction of legacy media created before that date. It is preserved in its original, unmodified state specifically for research, reference, or historical recordkeeping. In accordance with the ADA Title II Final Rule, the University Libraries provides accessible versions of archival materials upon request. To request an accommodation for this item, please submit an accessibility request form.
