Abstract
This article adapts Harold Geneen’s corporate management principles from Managing (1984) for use in higher education and communication administration. Drawing parallels between industrial management and academic governance, it examines Geneen’s key concepts—goal-oriented planning, open communication, leadership accountability, and data-driven decision-making—and applies them to the context of colleges and universities. The discussion critiques higher education’s reliance on long-range planning at the expense of short-term results, advocating for more immediate and measurable goals. It also highlights the importance of clarifying organizational roles, promoting trust among faculty and administrators, and fostering open communication to reduce campus politicization. The article suggests that academic institutions, like corporations, require effective information systems, periodic management meetings, and performance accountability to maintain institutional health. The analysis concludes that adapting selected corporate management practices can enhance administrative efficiency, organizational coherence, and institutional trust within higher education.
Recommended Citation
Roever, James E.
(1987)
"Corporate Management Strategies: Applications for Communication Administrators from Managing by Harold Geneen,"
Association for Communication Administration Bulletin: Vol. 59, Article 13.
Available at:
https://stars.library.ucf.edu/aca/vol59/iss1/13
