Abstract
This article examines the meaning and application of “quality” in theatre programs within higher education. It emphasizes that quality must be defined not only in abstract terms but also through practical factors that affect program success and survival. Key considerations include curriculum design, student admission standards, faculty recruitment and retention, and the establishment of appropriate evaluative criteria. The discussion highlights the influence of external judgments, such as accreditation and professional expectations, as well as the role of internal leadership in shaping program direction. The article argues that quality is not an accidental byproduct but the result of conscious decisions that align mission, resources, and standards. It concludes that theatre programs must articulate and demonstrate quality clearly to remain viable and respected within both academic and professional contexts.
Recommended Citation
Comer, Kelvie C.
(1987)
"Development of Quality Factors for College and University Theatre Programs,"
Association for Communication Administration Bulletin: Vol. 60, Article 3.
Available at:
https://stars.library.ucf.edu/aca/vol60/iss1/3
