Abstract
This article examines the inherent tensions between professional accreditation and the university tradition, focusing on developments in the Accrediting Council on Education in Journalism and Mass Communications during the 1980s. It reviews the adoption of six general principles for accreditation, emphasizing institutional integrity, diversity, innovation, liberal education, academic control, and minimizing administrative burden. Major changes included a shift to unit accreditation, clearer standards, improved reporting procedures, and expanded professional representation. The discussion highlights controversies such as proposals to return to sequence accreditation, stricter liberal arts requirements through the 90/65 rule, and ongoing concerns about balanced representation between educators and professionals on the Council. The article situates these debates within broader changes in communication education, noting the integration of journalism and speech programs and the evolving needs of the media industry. It concludes that accreditation will remain a contested process shaped by both professional demands and academic values.
Recommended Citation
Keel, Vernon A.
(1988)
"The Academy and the Professions: Inherent Tensions in Professional Accreditation,"
Association for Communication Administration Bulletin: Vol. 64, Article 9.
Available at:
https://stars.library.ucf.edu/aca/vol64/iss1/9
