Abstract
This article examines the state of broadcast journalism education in higher education, focusing on whether programs are adequately preparing students for professional careers. A survey of members of the Radio-Television News Directors Association revealed concerns about graduates’ preparation, particularly their writing skills and content knowledge. Respondents indicated that while students often possessed sufficient technical expertise, they lacked the ability to write effectively and demonstrate depth in history, political science, and economics. Recommendations included greater emphasis on writing, liberal arts study, internships, and a more realistic understanding of industry demands. The discussion contrasts academic calls for increased equipment with industry professionals’ insistence that technology can be learned quickly, while substantive knowledge and writing are essential. The article concludes that broadcast journalism programs must rebalance priorities to align more closely with professional expectations.
Recommended Citation
Sayer, James E.
(1988)
"Broadcast Journalism Education: Some Implications,"
Association for Communication Administration Bulletin: Vol. 65, Article 15.
Available at:
https://stars.library.ucf.edu/aca/vol65/iss1/15
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