Abstract
This article examines the pressures facing higher education and their implications for communication programs, with particular attention to teaching effectiveness. It discusses how demographic shifts, financial constraints, technological advances, and public accountability are reshaping institutional priorities and influencing instructional practices. The analysis highlights the need for strategic leadership and ongoing program assessment to support effective teaching. Key considerations include aligning curricula with evolving communication practices, integrating technology into instruction, and enhancing pedagogical methods to meet the needs of increasingly diverse students. The discussion emphasizes that communication programs must balance research, teaching, and service while responding to demands for accountability and improved learning outcomes. It concludes that proactive planning and innovative approaches to teaching are essential for departments to remain relevant and contribute meaningfully to higher education.
Recommended Citation
Hay, Ellen
(1989)
"The Variable of Teaching Effectiveness in Tenure and Promotion Decisions,"
Association for Communication Administration Bulletin: Vol. 68, Article 10.
Available at:
https://stars.library.ucf.edu/aca/vol68/iss1/10
