Abstract
This article analyzes the challenges and opportunities facing the field of communication as it seeks greater legitimacy and impact within higher education and society. It addresses concerns about disciplinary identity, public perception, and the need for clearer articulation of the field’s intellectual contributions. The discussion explores how communication programs can strengthen their scholarly foundations, improve research quality, and enhance the relevance of curricula to contemporary social issues. Emphasis is placed on demonstrating the value of communication expertise in addressing public problems and fostering democratic discourse. The article concludes that the discipline must balance theoretical rigor with practical application, develop stronger connections with other fields, and engage more effectively with external audiences to secure its future growth and recognition.
Recommended Citation
Miller, Keith A.
(1989)
"Helping Faculty Adapt to Adult Learners,"
Association for Communication Administration Bulletin: Vol. 68, Article 13.
Available at:
https://stars.library.ucf.edu/aca/vol68/iss1/13
