Abstract
This article examines trends in communication curricula and the need for systematic evaluation of undergraduate programs. It discusses challenges such as balancing theoretical knowledge with applied skills, responding to shifting student interests, and addressing employer demands for graduates with stronger communication competencies. The analysis emphasizes the importance of curriculum assessment as a means to ensure program relevance and academic rigor. Key considerations include integrating research and practice, offering flexible course structures, and maintaining clear program objectives. The article argues that ongoing evaluation helps departments adapt to technological and societal changes while preparing students for diverse professional contexts. By highlighting both obstacles and opportunities, the discussion underscores the value of strategic curriculum planning for the continued vitality of communication education.
Recommended Citation
Fitch-Hauser, Margaret; Barker, Deborah Roach; and Barker, Larry L.
(1989)
"A Survey of Public Relations Education in the U.S. and Canada,"
Association for Communication Administration Bulletin: Vol. 68, Article 14.
Available at:
https://stars.library.ucf.edu/aca/vol68/iss1/14
