Abstract
This article examines how university strategic planning influences departmental decision-making and long-term viability. It argues that departments must regularly engage in self-assessment rather than waiting for externally imposed reviews. Drawing on the case of Iowa State University’s downsizing and planning efforts, the discussion highlights three key criteria that guide administrative evaluations: necessity, distinctiveness, and quality. The analysis explores how departments can articulate their value to the university, differentiate their programs internally and externally, and demonstrate academic excellence beyond quantitative metrics. The piece calls for proactive planning that addresses organizational challenges and positions departments to thrive amid shifting institutional priorities and resource constraints.
Recommended Citation
Hale, Claudia L.
(1989)
"University Strategic Planning: Implications for Department Decision-Making,"
Association for Communication Administration Bulletin: Vol. 68, Article 4.
Available at:
https://stars.library.ucf.edu/aca/vol68/iss1/4
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